The shampoo you need if you’re a golden blondie | Provoke Liquid Blonde Shampoo and Conditioner Review

As a golden blondie I know how hard it can be to maintain a decent colour in between dyes, especially if you dye your hair at home.

It can be such high maintenance and any products that can help keep the colour vibrant and improve the condition are a god send as goodness knows blonde hair can get pretty dry if it isn’t looked after.

I was asked to review the Provoke Liquid Blonde Colour Activating Treatment Shampoo and Intense Shine Conditioner* and I couldn’t wait to put it the test and see the results.

You may have heard of Provoke for doing the silver shampoo for neutralising brassy tones in platinum blondes. The Liquid Blonde range is aimed at golden blondes to brighten and boost the colour and highlights.

Provoke Liquid Blonde Shampoo and Conditioner

I was kindly sent the Colour Activating Treatment Shampoo and the Intense Shine Conditioner. The size is 200ml which is a very generous size for such a promising result.

First up the Colour Activating Treatment Shampoo.  This is designed to tone and treat highlighted blonde shades. It enhances the warmth and depth and keeps hair colour fresh. It works in just one wash and contains Tamanu Oil to nourish hair.


So one thing I will say first is that it doesn’t tackle grease very well so I would recommend using a normal shampoo first to get rid of any grease and then go in with the Provoke shampoo so it can really focus on it’s job of restoring colour.

For those of you that have never used Provoke before you might find this next bit weird – you have to leave the shampoo on your hair for five minutes to let it do its work before rinsing off. This means you need to ensure you coat all of your hair not just your roots so the whole of your hair can benefit.

I know what you’re thinking, how do you time five minutes in the shower and what on earth do you do? Well I whack on some music and and listen for approx. a song and a half which is roughly five minutes and utilise this time to have a bit of a pamper, you know exfoliate or shave my legs (which I neglect more often than I would like to admit so now I have no excuse, especially now the weather is getting warmer!)

When you rinse this off your hair it feels a little weird and claggy, but fear not as the conditioner combats this for you.

Speaking of which; the Intense Shine Conditioner. This strengthens and repairs damaged hair using light-reflecting particles and this also contains Tamanu Oil as with the shampoo. It protects from environmental damage and prevents colour from dulling.


The texture of this is thicker than your average drugstore conditioner and smells so so good. This needs to be left on for 3-5 minutes depending how much conditioning your hair requires.  Again I use music to time this and a little dance in the shower won’t go amiss whilst you wait.. no? Just me?

When you rinse this off it leaves your hair feeling velvet soft and nourished. The hair is left super shiny and it smells divine.

In terms of colour restoration, this does make my colour look more vibrant. I could tell from first use that it has made a difference to my hair as it looks brighter and less dull.


The texture of both of these feels high quality and this range doesn’t make a mess in your shower unlike the Provoke Silver Shampoo does. If you’ve ever used it you’ll know what I mean, purple stains everywhere!

It is recommended that you use this twice a week, which I have been doing and I have been really enjoying it and my hair has been reaping the benefits.

I would highly recommend this Provoke range if you have dyed golden blonde or highlighted hair as it has made a difference to the vibrancy of my colour and condition of my hair.

This is super affordable and you can get it from Boots and Superdrug for around £4 per bottle (it is currently on offer on both sites).

Have you tried anything from this Provoke range? I would love to know your thoughts on it in the comments below!

Thank you so much for reading ♥

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Signature Photo March 2017

*Contains products gifted to me but all opinions are honest and my own



  1. April 10, 2017 / 3:23 pm

    These look lovely! I wish I had used products like this when I was a teen and used to dye my hair blonde! I remember how bad it actually looked because I never toned it properly! x

  2. April 10, 2017 / 7:53 pm

    I used to love the purple one for white blonde when I died my hair as it made my hair feel great as well as being a good toner. I haven’t tried this one for golden blondes. I’m thinking of going lighter again so I’ll have to remember these.

  3. April 11, 2017 / 6:18 pm

    I haven’t been blonde for a number of years but I remember how hard it is to keep the colour nice. I really like the sound of these products – wonder if they do a product for redheads?

  4. April 12, 2017 / 6:58 am

    Not currently a blonde but I used to have golden highlights and I was hopeless at toning them regularly. These sound like a super easy and affordable way to keep on top of maintaining a gorgeous colour.


  5. April 12, 2017 / 8:09 am

    Maybe this is what I need to help get rid of the green in the Ombre, going to Boots at lunch to gander at more options… I’ll be checking these out as an option! xx

    • Sophie in Wonderland xo
      April 12, 2017 / 1:56 pm

      yeah might be a good plan! anything is worth a go at this stage haha

  6. April 15, 2017 / 7:14 am

    Ive used the Provoke silver shampoo before and loved the results that gave me!
    I adored this post Sophie, very informative and that bit about shaving your legs haha!
    Do you think, as a brunette, I could use this one my hair to boost some of the underlying natural highlights for a sun kissed look in the summer?
    Sherry x

    • Sophie in Wonderland xo
      April 17, 2017 / 8:20 am

      Ooh maybe, it says it enhances the warmth and depth of blonde hair so it may well do! I wouldn’t like to say for sure but if not it left my hair feeling lovely and nourished and soft! Xx

  7. April 17, 2017 / 9:07 pm

    I will 100% be trying this instead of the silver shampoo when I get my hair re done next month!
    This may be a silly inquiry but I’ve never dyed my hair blonde at home because I have mousy brown hair and roots and thought that it wouldn’t go blonde since usually the hair dresser pops a little bleach on, I think! Do you think a box dye would work though? And not make my hair go gingery?

    • Sophie in Wonderland xo
      April 17, 2017 / 9:29 pm

      My hair is a mousey brown and i think the first time i had it done at the hairdressers then box dyed it ever since, but whenever i do my roots it can look a tad gingery at first but it eases off!! Good luck! Xx

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